​​HFF Nature advances conservation through the power of markets. We believe that protecting nature at scale requires more than just good intentions—it demands financial innovation, property rights, and a deep understanding of economic systems.

Our approach leverages market-based valuation, green and blue financing, and performance-driven capital to conserve and rewild large swaths of ecologically significant land. From America’s most biodiverse river basins to the UK’s ancient woodlands and globally recognized biological hotspots, we focus on protecting landscapes where nature holds both intrinsic value and measurable economic potential.​​ 

We work with investors, landowners, and policymakers to unlock the full value of conservation—whether through conservation easements, carbon credits, biodiversity offsets, or natural capital frameworks. By aligning environmental goals with free-market principles, HFF Nature helps ensure that conservation is not just sustainable, but scalable.​​

Our mission is simple: let nature thrive by letting markets work. At HFF Nature, we provide our services and expertise on a pro bono basis, leveraging decades of experience and trusted relationships across finance, investment, and philanthropy to help save nature. We believe that when properly designed, the tools of capitalism—such as market valuation, incentive structures, and outcome-based finance—can become some of the most effective mechanisms for protecting the planet.